Press Releases

For Immediate Release
June 30, 2004 Contact: Cheryl Weiss
(608) 264-7875

Wisconsin First Lady Jessica Doyle to be Luncheon Keynote
Speaker at Milwaukee Youth Enterprise Academy

(Madison) Wisconsin First Lady Jessica Doyle will be the keynote speaker at the 2004 Milwaukee Youth Enterprise Academy (YEA) luncheon and awards ceremony on Friday, July 2, 2004. The event will be held in the West Ballroom of the University of Wisconsin Milwaukee's Student Union at 12:00 noon. The luncheon is a special opportunity to congratulate this year's students and their families.

The YEA, now in its seventh year, is a two-week financial-education summer course. This year 26 ninth and tenth grade central city Milwaukee Public School (MPS) students are attending and learning basic principles of personal finance, leadership, and economics.

The students learn about money management (credit, spending, saving and investing), how to write and present a Stock Analyst Report, how to prepare for college while still in high school, basic principles of being successful in business, basic concepts of a market economy and how to recognize and apply the economic way of thinking.

Each student who successfully completes the program receives a $500 U.S. Savings Bond and is eligible for one-quarter unit of MPS social studies credit.

The YEA is run under the direction of Dr. Mark Schug, director of Center for Economic Education at the University of Wisconsin-Milwaukee (UWM). Primary instructors include Lisa, Marion-Howard, principal, Byron Kilbourn School, Tim O'Driscoll, economics teacher, Arrowhead High School, Dr. Beverly Cross, professor of curriculum and instruction, UWM, and Dr. Schug. The Bradley Foundation and the Wisconsin Department of Public Instruction provide funding for the course.

For more information about the YEA contact Dr. Mark Schug at: 414-229 4842 or email him at: For more information about First Lady Jessica Doyle's presentation at the YEA contact Cheryl Weiss at the Wisconsin Department of Financial Institutions at: 608-264-7875.