Press Releases

For Immediate Release
April 28, 2004 Contact: Cheryl Weiss
(608) 264-7875

DFI Joins in Sponsoring the Fifth Annual Milwaukee Money Conference

(Madison) The Wisconsin Department of Financial Institutions (DFI) announced today that it will be one of several sponsors of the fifth annual Milwaukee Money Conference. This year's event will be held on Saturday, May 8, 2004 at the downtown campus of Milwaukee Area Technical College. The Money Conference provides impartial financial education in a fun environment for the whole family at a low cost. The successful event has also been presented in Madison, Beloit/Janesville and the Fox Cities. Features of the 2004 Milwaukee Money Conference include: wealth-building tips, door prizes, free credit reports for adults, a mothers' day weekend promotion and a chance to win a $20,000 giveaway. A total of a $1,000 in prizes will be awarded to winners of the Finance and Investment Challenge Bowl, a round-robin competition that pits teams of high school students against one another to test their financial knowledge. Another $1,000 in prizes will be awarded to winning competitors in the Intelligent Arts Competition, a finance-themed performing arts contest for youth ages six to 18.

"Developing sound money management skills is one of the most important things an individual can do to invest in their future," said DFI Secretary Lorrie Keating Heinemann. "This conference offers a great way for every member of the family to get involved and learn financial skills that will last them a lifetime."

Adult sessions will include the Cash Flow Game, Your Credit Counts, Rent Smart, Home Ownership, How to Start and Manage an Investment Club, Personal Finance Basics, Milwaukee Saves, and An Introduction to Retirement and College Savings Plans. Several sessions will be held in Spanish.
Age-appropriate youth sessions include: Entrepreneurship for Kids, From Saving to Investing, and How to Choose and Use Financial Services.

Registration and continental breakfast start at 7:30 a.m. and programming begins at 8:30 a.m. Registration fees are $10 for adults and $5 for youth (ages 18 and under) and include continental breakfast, lunch and parking at MATC's 8th and State Street parking ramp. A brochure describing The Money Conference and a pre-registration form are available for downloading from the Asset Builders of America, Inc. website at For more information, please call Richard Entenmann of Asset Builders of America, Inc. at 608-663-6332 or ReDonna Rodgers at the Center for Teaching Entrepreneurship at 414-263-1833 or visit the Asset Builders website.