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Welcome to the Governor's Council on Financial Literacy and Capability

About the Council

Gov. Tony Evers created the Governor’s Council on Financial Literacy and Capability by signing Executive Order #106 on February 8, 2021. The order renamed the existing Governor’s Council on Financial Literacy and expanded its mission to include helping Wisconsinites build financial capability and identifying ways to improve the financial inclusion of all Wisconsin residents. In addition, the order increased the Council’s membership from 25 to 35 members bolstering the Council’s expertise in the areas of financial capability and inclusion.

“By working together, we can help ensure every Wisconsinite has access to affordable and timely financial products and services to manage their daily lives and plan for everything from unexpected emergencies to long-term goals,” said Gov. Evers. “The Council’s work will help provide individuals and businesses with the tools and resources they need to invest in education and housing, capitalize on business opportunities, save for retirement, and cope with various economic shocks. I’m looking forward to the work that this Council will do to help us expand and improve our efforts to build a Wisconsin where everyone can access the financial services they need to build economic security and resilience.”

The Council will serve as a continuous sounding board for the Office of the Governor, the Wisconsin Department of Financial Institutions (DFI), and DFI’s Office of Financial Literacy. In doing so, the Council will provide guidance and strategies to measurably improve the financial literacy, capability, and financial inclusion of Wisconsin’s residents by taking focused actions that include, but are not limited to, the following:

  • Explore and identify how systemic racism creates barriers to financial health, wealth, and retirement security for Wisconsinites and support organizations with best practices for creating a new system of financial justice and inclusion;
  • Work with employers to develop and implement programs to provide employees with tools that help employees measurably increase their financial literacy;
  • Explore and identify best practices in implementing financial literacy and capability through individuals’ life stages – pre-k to college, young adult, adulthood, pre-retirement, and retirement – placing an emphasis on preventing elder financial exploitation;
  • Grow the statewide financial literacy awareness and education campaign “Money Smart Week Wisconsin” through community involvement and increasing the number of participants;
  • Expand financial literacy professional development opportunities by working collaboratively with the Department of Public Instruction, the Office of the Commissioner of Insurance, Wisconsin’s Forward Learning Institute of Financial and Economic Literacy, and other partners, to measure and increase the number of students taught; and
  • Encourage savings for post-secondary education and vocation through Wisconsin’s College Savings Programs.

Serving on the Governor’s Council on Financial Literacy and Capability will be the following members:

  • Chair: Wendy Baumann, President & Chief Visionary Officer, Wisconsin Women’s Business Initiative Corporation (WWBIC)
  • Co-Vice Chair: Cheryll Olson-Collins, Secretary-designee, Wisconsin Department of Financial Institutions
  • Co-Vice Chair: Nathan Houdek, Commissioner, Wisconsin Office of the Commissioner of Insurance
    • Designee: Sarah Smith, Director of Public Affairs, Office of the Commissioner of Insurance
  • Constance Alberts, Bank On Greater Milwaukee Program Manager, Urban Economic Development Association of Wisconsin, Inc
  • Lieutenant Governor Mandela Barnes
  • Eric Bernal, Senior Vice President, Wealth Portfolio Manager, Johnson Financial Group
  • Mary Breunig, Business, Marketing, and Information Technology Teacher, Middleton-Cross Plains Area School District
  • Lori Burgess, Assistant Director of Operations, Fond du Lac Public Library
  • Brenda Campbell, President & Chief Executive Officer, SecureFutures
  • Sarah Campbell, Business and Information Technology Teacher, Wisconsin Dells School District
  • Rashad Cobb, Community Engagement Program Officer, Greater Green Bay Community Foundation
  • Kara Coleman, Assistant Professor of Business Administration, Mount Mary University
  • J. Michael Collins, PhD, Professor and Director for the Center for Financial Security, Department of Consumer Science, School of Human Ecology, UW-Madison
  • Jeremiah DeGollon, Solutions Advisor, Center for Professional & Executive Development, Fluno Center, Wisconsin School of Business
  • State Representative Dora Drake (D-Milwaukee), Wisconsin State Assembly
  • State Representative Cindi Duchow (R-Town of Delafield), Wisconsin State Assembly
  • Jason Fields, President & Chief Executive Officer, Madison Region Economic Partnership (MadREP)
  • Amanda Gasper, Senior Student Service Coordinator, Financial Aid Office, UW-La Crosse
  • Tammy Hofstede, President & Chief Executive Officer, Wisconsin Institute of Certified Public Accountants
  • State Senator Dale Kooyenga (R-Brookfield), Wisconsin State Senate
  • Brett Lindquist, Vice President of Strategic Communications, Ascendium Education Group
  • Andrea Marquardt Finck, Vice President of Community Relations, Old National Bank
  • Jennifer McHugh, Vice President of Community Engagement, Royal Credit Union
  • M. Scott Niederjohn, Ph.D., Professor and Director, Free Enterprise Center, Concordia University Wisconsin
  • Fern Orie, Chief Executive Officer, Wisconsin Native Loan Fund
  • Rose Oswald-Poels, President & Chief Executive Officer, Wisconsin Bankers Association
  • State Senator Janis A. Ringhand (D-Evansville), Wisconsin State Senate
  • Pablo Sanchez, Vice President of Community Engagement, Park Bank
  • Ana Simpson, Director, Community & Economic Development, Wisconsin Housing and Economic Development Authority (WHEDA)
  • Irene Strohbeen, Owner, Irene Strohbeen and Associates, LLC
  • Brett Thompson, President & Chief Executive Officer, The Wisconsin Credit Union League
  • Nehomah Thundercloud, Executive Director, Ho-Chunk Nation Education Department
  • Dr. Jill Underly, State Superintendent, Wisconsin Department of Public Instruction
    • Designee: Duy Nguyen, Assistant State Superintendent, Wisconsin Department of Public Instruction
  • Yee Leng Xiong, Executive Director, Hmong American Center, Inc

In addition, Wisconsin First Lady Kathy Evers has graciously volunteered to be an ambassador for promoting the Council’s mission of improving the financial literacy, capability, and financial inclusion of Wisconsin’s residents.

The Council will receive administrative support and guidance from DFI’s Office of Financial Literacy Director and Council Executive Director David Mancl and his team. For additional information, contact David at (608) 572-5794 or email

Governor's Financial Literacy Awards

Adobe PDF Document 2022 Governor’s Financial Literacy Awards Nomination Form

Youtube Content 2021 Governor’s Financial Literacy Awards Ceremony

Adobe PDF Document 2021 Governor’s Financial Literacy Awards Recipient Synopsis

Money Smart Week Wisconsin

Money Smart Week Wisconsin, April 10-17, 2021, Be a partner! Sign up.

Financial Literacy Education in Schools

Adobe PDF Document In 2010, a survey showed that just 25 percent of Wisconsin high schools required students to take a personal finance class in order to graduate.

Adobe PDF Document In 2016, based on a district-by-district review conducted by DFI, the percentage of districts with such a requirement had risen to 64 percent.

Adobe PDF Document And today – drum roll, please – more than 70 percent of Wisconsin high schools now have such a requirement in place, based on DFI’s most recent survey.

Adobe PDF Document List of school districts and how they deliver personal financial literacy instruction

Financial Literacy Education in the Workplace

Adobe PDF Document Wisconsin Employer Financial Wellness Input Survey findings

The Wisconsin Department of Financial Institutions (DFI), on behalf of the Workplace Financial Literacy Committee of the Governor's Council on Financial Literacy, surveyed Wisconsin employers to learn more about employer-provided financial education in the State.

Key Findings

  • 59% of respondents currently offer financial education to their employees.
  • Large companies are much more likely than small firms to offer financial education.
  • The vast majority (86%) of firms that offer financial education have done so for more than 1 year.

Contact Information

For additional information, contact the Office of Financial Literacy Director David Mancl at (608) 572-5794 or email