NEW! DFI will be transitioning to a new UCC and Trademark processing system in March/April 2019.
Details will follow soon.
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Trademark/Tradename Frequently Asked Questions

Trademark and Tradename FAQs

How long does a trademark registration last in Wisconsin?
The registration remains on record for 10 years.

Is a trademark registration required in Wisconsin?
No, the registration is not required, but is a good way to notify the public of the use of a certain name or mark.